ART BY

While in Scotland shopping in a good old Glaswegian H&M I came across this amazing new collection (above video). The collection "ART BY' is a collaboration between illustrators and the fashion people at H&M. It allows you to wear some beautiful designs, that you wouldn't usually come across. For instance the work of 'Anna Fredriksson', I especially love, but without this collection I wouldn't of come across her work. I love the 'hand-drawn' look of her work, kinda scratchy and totally different when compared with so many digitally altered designs that smooth out pencil line details and opt for simplicity rather than 'mess'. And I'm a messy kinda girl so the work suits me down to the ground...(after buying a poster of her work (t-shirts aren't really me) I had many comments from family and friends that "it's so you"). What I love most however is the splashes of colour which are so playful.. It makes the whole image into a character. An up and coming collection for H&M is a collaboration with Marimekko. Which is interesting but not altogether my thing. Ive also heard word of a collection by Comme d Garçon but I'll keep you posted!